Paid Media

What is Site Retargeting? And how can I use it to increase my sales?

With Site Retargeting, you can show your ads to people who have visited your website or a specific page on your website.

It takes lots of effort and money to drive a user to your website. Phone calls, running out of time, or checking their credit card status before purchasing are just a few reasons why visitors leave your website before completing a purchase. 

When you use Site Retargeting as part of your Media Plan, you give this visitor a reminder about your goods or services.   

Site Retargeting is one of the most cost-effective ways to spend your marketing dollars- with the highest Return On Investment. 

Benefits of Site Retargeting

  1. Highly targeted audience: You show your ads only to people who have shown interest in your product or service before. 
  2. Increase your sales: We know that people leave sales pages for many different reasons. Retargeting ads will remind them about your product or service and your conversion rate will increase significantly.
  3. More return for your media spend: Investing your money in targeting people who have already shown interest will increase your conversion rate and bring a higher Return on Investment than traditional display campaigns.

How Site Retargeting works?

  1. A first-time visitor (also called “Prospect” user) visits your site.
  2. User is tracked with a cookie
  3. The user leaves your site without completing a purchase/ fill a form.
  4. User sees your ad on another website.

Your Site Retargeting Ad campaign can include a message with a reminder, promo code, free shipping and anything else that might help you close the sale.

What is Site Retargeting

How To Set Up a Site Retargeting Campaign? 

  1. Place the Ad platform Pixel on your website.   
  2. Create a Retargeting audience list in your Ad platform
  3. Create a campaign and Ad group, and set your Site Retargeting list as your target audience.  

When you run ads to your Site Retargeting list, make sure you exclude all the visitors who have completed the required action. In other words, you want to show your ads only to people who have visited your website but didn’t buy yet. To do so you will first have to define your conversion in your ad platform. 

I advise you to use Google Tag Manager for all your pixel implementation.  

What’s the difference between Site-Retargeting and Remarketing? 

Retargeting is used to describe an audience who are interested in your product or service but did not complete the action of purchase, signing up, or whatever action you desire. Remarketing is used to describe your marketing efforts to your current clients. Those are the users who have completed a purchase at least one time.

Retargeting audiences are based on cookies. When a user visits your website, a cookie will save his browser information.
When you run a Retargeting ad campaign, the Ad platform you use will serve your ads only to those people. 

With Remarketing, you already have some information about your clients. It is most likely that you have their email addresses, phone numbers, addresses, etc of the people who have purchased before. Therefore you can remarket your goods or services to this audience by using email only. Email marketing is the most common strategy for Remarketing.


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